Industry credibility and brand recognition are critical if you hope to optimize your business for its target market. With major competitors vying for the top spot in any industry, making a name for your business and improving the market can be a difficult journey. As a new business owner, this means you’ll need to dedicate plenty of time to learning and researching the industry to understand where your business can offer improvements. As business leaders,…
In today’s digital world, there are many thought leaders and innovators who have had a hand in shaping the technologies that have made our daily lives easier and more connected. Inventions such as the smartphone and social media apps give us the ability to immediately and easily reach out to others. Developments in industries such as healthcare and home security have introduced multiple life-saving products. And myriad hardware and software innovations enable many professionals to…
While midsize businesses have unique challenges, they also have distinct advantages over their larger counterparts. Small businesses are widely considered to be the backbone of the American economy and account for more than half of all private-sector jobs in the United States. Midsize businesses are a critical part of the small business ecosystem, but often face unique challenges in scaling up and competing with larger businesses. As a midsize government contractor, you may feel like…
Your organization may have great organizational processes, unique capabilities and an impressive client roster—but growth will eventually fall short if you don’t also have the right people and culture to drive transformation. The most effective organizations are those that have a clear understanding of their values. They attract and retain top talent, create environments conducive to innovation and see failure as an opportunity to learn. If your organization wants to continue growing, it is essential to…
In order to keep up with the amount of fresh online content needed today, businesses need a defined content creation process. From blog posts and photos to TikToks and Reels, businesses today have a lot of options available when it comes to engaging with clients and consumers online. However, with so many platforms to create content for on an ongoing basis, content creation can eventually start to feel like a never-ending process that no longer…
