Navigating Allyship and Sponsorship: A Journey Towards Inclusivity at TIAG

At TIAG, we’re committed to fostering a culture where everyone feels valued, respected, and supported. In our quest for inclusivity, allyship emerges as a crucial element. But what exactly does allyship entail, and how do we navigate its complexities effectively?

Allyship, at its core, is about actively supporting and advocating for marginalized individuals or groups.  It’s the act of building bridges, shattering barriers and creating a space of psychological safety where everyone can thrive.  Understanding allyship is crucial, as it is not a one-size-fits-all concept. It involves a range of actions and behaviors, each with its own importance and influence. The journey to becoming a supportive ally can be complex, demanding continual dedication not only to aiding others but also to introspection. This involves acknowledging and leveraging our privileges as a means to foster allyship.

To delve deeper into the nuances of allyship, TIAG is embarking on an enlightening journey with a series inspired by Karen Catlin’s Better Allies process to explore various facets of allyship and provide practical strategies for fostering meaningful change.

During this series, we’ll dive into each of the seven types of allies: Sponsor, Champion, Advocate, Amplifier, Scholar, Upstander, and Confidant. Together, let’s cultivate a culture of inclusivity and support, where allyship flourishes, and everyone’s voice is heard and valued. Want to learn more but prefer watching to ready? Check out this great LinkedIn Learning course on allyship and what it means.

Elevate Your Impact: Understanding the Sponsor Ally Role

In the realm of allyship, sponsorship emerges as a potent and transformative force. Unlike other forms of support, sponsorship goes beyond mere advocacy; it involves actively leveraging one’s influence and resources to champion the advancement and inclusion of marginalized individuals or groups. By embodying the role of a Sponsor, you can play a pivotal role in creating a more inclusive and equitable workplace.

Definition: A Sponsor is someone who actively endorses individuals from underrepresented groups, wholeheartedly and enthusiastically supporting them to boost their credibility and reputation.

What it Means: Being a Sponsor entails using your influence and platform to advocate for those who may not have the same visibility or opportunities. It involves actively championing the talents and capabilities of underrepresented colleagues.

What it looks like: 

  • Endorsing individuals from underrepresented groups for opportunities such as promotions, leadership roles, or speaking engagements.
  • Actively recommending them for projects or assignments that can showcase their skills.
  • Publicly acknowledging and praising their contributions and accomplishments.


  • When a colleague from an underrepresented group presents a groundbreaking idea, publicly commend their innovation during team meetings.
  • Recommend a talented individual from an underrepresented background for a leadership position within the organization.
  • Use your network and influence to endorse them for speaking opportunities or panels at industry events.

Being a sponsor entails assuming a proactive role in fostering the career advancement and visibility of others. It requires tangible actions and deliberate efforts to create opportunities, open doors, and amplify voices that may otherwise go unheard. Sponsors not only provide guidance and mentorship but also advocate for their proteges in professional settings. They seek out opportunities for their proteges to showcase their talents and actively challenge biases and barriers that hinder their advancement.

Empowering Diversity: Celebrating Sponsorship as a Cornerstone of Inclusive Culture at TIAG

At TIAG, we recognize the profound impact sponsorship can have on creating an inclusive workplace. That’s why we’re committed to fostering a culture where sponsorship is not only encouraged but celebrated as a cornerstone of allyship. Through education, awareness, and actionable strategies, we’re empowering individuals at all levels to embrace their roles as sponsors and champions of diversity, equity, and inclusion.

Want to know more? Check out our entire series on understanding allyship: 

> Navigating Allyship and Sponsorship: A Journey Towards Inclusivity
> Elevate Your Impact: Understanding the Champion Ally Role
> Elevate Your Impact: Understanding the Advocate Ally Role
> Elevate Your Impact: Understanding the Amplifier Ally Role
> Elevate Your Impact: Understanding the Scholar Ally Role
> Elevate Your Impact: Understanding the Upstander Ally Role
> Elevate Your Impact: Understanding the Confidant Ally Role