Elevate Your Impact: Understanding the Amplifier Ally Role

In the realm of allyship, the Amplifier serves as a powerful advocate for marginalized voices, actively working to amplify their contributions and ensure they are heard and valued. Amplifiers use their platforms, networks, and influence to elevate underrepresented perspectives, stories, and achievements, helping to create a more inclusive and equitable environment for all.

Definition: An Amplifier is someone who actively amplifies the voices and contributions of individuals from underrepresented groups, ensuring that their perspectives and achievements are recognized and valued.  Amplifiers ensure that a wide range of voices are heard. 

What it Means: Being an Amplifier means actively seeking out opportunities to highlight the work, ideas, and achievements of marginalized individuals. It involves using your platform and influence to shine a spotlight on their contributions and advocate for their inclusion in discussions, projects, and decision-making processes.

What it Looks Like:

  • Sharing and promoting the work, ideas, and achievements of underrepresented colleagues on social media and other platforms.
  • Actively listening to and amplifying the perspectives and experiences of marginalized individuals in meetings, discussions, and presentations.
  • Introducing underrepresented colleagues to key stakeholders, leaders, and decision-makers within the organization to help increase their visibility and opportunities for advancement.
  • Collaborating with affinity groups and other allies to ensure that diverse voices are represented and heard in all aspects of organizational life.


  • Retweeting or sharing articles, blog posts, and other content created by underrepresented colleagues to help increase their visibility and reach.
  • Inviting underrepresented colleagues to speak at conferences, events, and panels to share their expertise and perspectives with a wider audience.
  • Recommending underrepresented colleagues for awards, recognition programs, and leadership opportunities within the organization.
  • When a colleague proposes a good idea, repeat it and give them credit. For example: “I agree with Missy’s recommendation for improving our lunch options”

Being an Amplifier entails a commitment to actively listening, learning, and advocating for the inclusion and recognition of marginalized voices. It requires empathy, humility, and a willingness to use your privilege and influence to uplift others. Amplifiers play a crucial role in creating environments where diversity is celebrated and everyone has the opportunity to thrive.

Empowering Diversity: Celebrating Sponsorship as a Cornerstone of Inclusive Culture at TIAG

At TIAG, we recognize the profound impact sponsorship can have on creating an inclusive workplace. That’s why we’re committed to fostering a culture where sponsorship is not only encouraged but celebrated as a cornerstone of allyship. Through education, awareness, and actionable strategies, we’re empowering individuals at all levels to embrace their roles as sponsors and champions of diversity, equity, and inclusion.

Want to know more? Check out our entire series on understanding allyship: 

> Navigating Allyship and Sponsorship: A Journey Towards Inclusivity
> Elevate Your Impact: Understanding the Champion Ally Role
> Elevate Your Impact: Understanding the Advocate Ally Role
> Elevate Your Impact: Understanding the Amplifier Ally Role
> Elevate Your Impact: Understanding the Scholar Ally Role
> Elevate Your Impact: Understanding the Upstander Ally Role
> Elevate Your Impact: Understanding the Confidant Ally Role