User-Centered Design

As consumer technology pervades everyday life, users expect their devices to be effective, intuitive, and satisfying to use. This is as true for mobile apps targeted for public consumption as it is for enterprise- level networks. Increased productivity and security compliance is also mandatory in enterprise systems and application design. The trend toward consumerization of information technology in the workplace impacts private business and government alike, and tiag has the experience, expertise, and demonstrable capability of practicing user- centered design in product development at any scale.

User-Centered Design means ensuring that a product is made for the target audience, incorporating their needs and wants at a fundamental level, and validating the product repeatedly with end-users along the way. tiag begins by designing from data, following cognitive principles, and testing early and often. Its user-centered design maximizes the utility and desirability of a product, minimizes the need for rework and revision, removes barriers to use, and heightens the product’s chance of success. tiag has a proven record of unprecedented success incorporating its user- centered design on products spanning every major software platform, delivering actionable insights, results, designs, and processes from conception to implementation.

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Results Delivered

AfterDeployment.org

afterdeployment_sm48In support of AfterDeployment.org, a website targeting warriors returning home in need of psychological support, tiag conducted a range of usability studies to improve access, reduce errors, and enhance user satisfaction.

Virtual Hope Box

VirtualHopeBox_sm48tiag was instrumental in the development of Virtual Hope Box, a mobile app that translates a traditional suicide-reduction technique into a digital tool. Working closely with psychologists and developers, tiag professionals designed and tested the core interactions leading to product launch.

MilitaryKidsConnect.org

military-kids-connect_sm48tiag produced actionable user-centered design recommendations to facilitate the redesign of MilitaryKidsConnect.org, a web platform created to connect and support children trying to cope with psychological challenges intrinsic in military life. Our team’s usability testing, survey research, and focus-group data resulted in beneficial changes for improved site functionality.

Positive Activity Jackpot

PAJ_sm48tiag incorporated user-centered design to enhance the Positive Activity Jackpot mobile app, which helps users overcome depression and build resilience. Our end-to-end development process included design of the application’s structure and flow, testing during implementation, and benchmarking user experience after product launch.

National Center for Telehealth & Technology (T2)

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Working with onsite domain experts and developers, tiag fully incorporated User-Centered Design into product development at the National Center for Telehealth and Technology, implementing a comprehensive user-experience program impacting dozens of products and testing with more than 1900 participants. The lab runs formal evaluation of Human-Computer Interaction, Human Factors evaluation and post-deployment product evaluation. Users receive products that are intuitive and effective.